Posted on Thursday 8 September 2005
The BBC has a list of the 26 Rules of Modern Advertising. Some of my favorites:
1. Men are obsessed with sex but will forego sex in order to watch football or drink beer.
2. Women are locked in a constant battle with their weight/body shape/hairstyle.
5. Any act of male stupidity (e.g. walking across a clean floor in muddy boots, putting the dog in the dishwasher, etc.) will be met with a wry smile, not genuine annoyance/anger.
7. Anyone with a scientific career will have a bad haircut and dreadful clothes.
13. Both men and women find driving deeply pleasurable, never boring or stressful.
18. Hot beverages have miraculous rejuvenating effects.
25. Tortilla chips are the most exciting experience any group of young people can experience.
Tags: advertising, BBC, Business, Humor